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Retailing is a distribution channel function where one organization buys products from supplying firms or manufactures the product themselves, and then sells these directly to consumers. A retailer is a reseller. Retailing is defined to include all the business activities relating to selling of goods and services to the final consumers. It is the final link in a product supply chain. In the broadest sense, retailing can be said to have begun the first time one item of value was bartered for another. In the more restricted sense of a specialized, full-time commercial activity, retailing began several thousand years ago when peddlers first began hawking their wares and when the first marketplaces were formed.
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Scope and Importance:
Retailing Conference provides the scope for opportunities to learn progressed by academicians. Retailing Conference offers excessive quality content to suit the diverse professional development all over the globe. It is a perfect platform to discuss the current discoveries and developments in the field of Retailing.
The level of retail sales is an important indicator of the health of a country’s economy. Rising retail sales indicate that consumers have more disposable income and confidence. As a reseller, retailers offer many benefits to suppliers and customers as we discussed in the Distribution Decisions tutorial. For consumers the most important benefits relate to the ability to purchase small quantities of a wide assortment of products at prices that are considered reasonably affordable. For suppliers the most important benefits relate to offering opportunities to reach their target market, build product demand through retail promotions, and provide consumer feedback to the product marketer.
As per the market reports the researchers estimate that the global market will grow to $578 billion in 2015 coming to ad spending growth of 4.9% for 2015 and 5.6% for 2016.online ad spending for 2015 (including online and mobile platforms), up from $37.3 billion for 2012. Online advertising spending in 2015, at $145 billion, will account, for 27% of all ad media spending worldwide.
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This page was last updated on January 21, 2022