Biography

Fernando Angulo is the head of international partnerships at SEMrush, an online service that provides competitive intelligence including keyword research, paid research and backlink analysis. Fernando is actively involved in the search-marketing world, and he is a regular speaker at SEO and digital marketing events worldwide. He specialises in B2B search marketing and lead generation programs. As an integral member of the SEMrush team, Fernando uses his knowledge and experience to define development strategies according to new trends and current market requirements. Fernando received his Master's degree in world economics from the University of Saint Petersburg in the Russian Federation.

Abstract

As an Internet marketer leader, you do not want to make decisions without the right data on your hands. But where to get that data ? How to use it ? And the most important thing, how to improve it? In this presentation I would like to show how to improve your marketing teams KPI and where it needs to go in the future.