Market Segmentation

Market segmentation is the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. It is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities, and then designing and implementing strategies to target them. Market segmentation strategies may be used to identify the target customers, and provide supporting data for positioning to achieve a marketing plan objective. Businesses may develop product differentiation strategies, or an undifferentiated approach, involving specific products or product lines depending on the specific demand and attributes of the target segment.

OMICS International Conferences has been progressively organizing scientific conferences around the world; ConferenceSeries Conferences has organized 300 conferences, workshops and national symposiums across the major cities. OMICS Publishing Group is a pioneer in open access publishing , which publishes around 400 scientific associations and 30,000 editorial board members and 3.5 million followers to its credit. ConferenceSeries Journals follow online tracking system where the authors can submit their articles online and track its status from time to time. ConferenceSeries Conferences make the perfect platform for global networking as it brings together renowned speakers and scientists across the globe to a most exciting and memorable scientific event filled with much enlightening interactive sessions, world class exhibitions and poster presentations.

List of Hotel Management Conferences in 2015:

• International Conference on Hospitality and Tourism Marketing and Management
• Hotel Management and Technology Indonesia Conference
• Arabian hotel investment conference-2015
• Hotel Investment Forum conference-2015
• NYU International Hospitality Industry Investment Conference

Lists of Societies related to hotel management:

• Asian American Hotel Owners Association (AAHOA)
• Council on Hotel, Restaurant, and Institutional Education (CHRIE)
• Food Service Consultants Society International (FCSI)
• Guam Hotel & Restaurant Association
• International Hotel & Restaurant Association (IH&RA)
• United Nations World Tourism Organization (UNWTO)
• Resort Hotel Association (RHA)
• Latino Hotel Association
• International Executive Housekeepers Association (IEHA)

Hotel management related Companies:

• Best Western Hotel and Conference centre
• Cedar Shore resort
• Club house hotel and suites
• Marina Inn Hotel and Conferences
• Interstate Hotels and Resorts Worldwide

This page will be updated regularly.

This page was last updated on April 19, 2024