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Economics traditionally conceptualizes a world populated by calculating, unemotional maximizes that have been dubbed Homo economics. The standard economic framework ignores or rules out virtually all the behavior studied by cognitive and social psychologists. This “behavioral” economic agent was once defended on numerous grounds: some claimed that the model was “right”, most others simply argued that the standard model was easier to formalize and practically more applicable. Behavioral economics evolve from the realization that neither point of view was correct. The level of economic model of human behavior includes three unrealistic traits such as unbounded willpower, unbounded rationality, and unbounded selfishness all of which behavioral economics modifies.
OMICS Group International is a pioneer and leading scientific event organizer, publishing around 400 Open access journals and conducting over 300 Scientific Meetings all over the globe annually with the support of more than 1000 scientific associations, 30,000 editorial board members, and 3.5 million followers to its credit. Raising its curtains in the year 2007, OMICS Group International aims to disseminate knowledge with the help of its Open access Journals and marches on to instigate OMICS Group International Conferences in the year 2010, to provide a meaningful platform for the world renowned scientists, researchers, students, academicians, institutions, entrepreneurs and industries through its scientific events annually throughout the globe.
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