Sports Marketing is divided into three sectors. The first is the advertising of sport and Sports Associations such as the Olympics, Spanish Football league and the NFL. The second concerns the use of sporting events, sporting teams and individual athletes to promote various products. The third is the promotion of sport to the public in order to increase participation.

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Scope & Importance:

To promote the products or services, the companies and associations use different channels such as sponsorships of teams or athletes, television or radio advertisement during the different broadcast sports events and celebrations, and/or advertisement on sporting venues

Market Analysis:

Sports medicine markets are estimated to be at $3.3 billion and is predicted to grow at a CAGR of 9.3% to reach $5.7 billion by 2017. Knee application still holds the largest share among others due to the high frequency of ACL injuries along with other conditions such as rheumatoid arthritis, meniscal cartilage damage, and patellar chondromalacia.

Basketball and soccer are two sports in the spotlight for an increase in the number of professional and non-professional players. These games, along with many other regional games, have increased in popularity in the past decade. This can be seen from almost a 5% to 8% rise in number of basketball players every year. These games, becoming popular in Asian countries such as China, Korea, India, and Eastern Bloc countries, can promote a very favourable outcome for the intensive sports medicine market. Research has shown that due to the large number of players and popularity of sports, the incidences of injury are high. This is predicted to propel the sports medicine market and create emerging markets in the growing economies of Asia and Latin America.

When the promotion is not about the sports but sports events, athletes, teams or leagues are used to promote different products, the marketing strategy is denominated “Marketing through sports." When the promotion is about increasing participation amongst the public it is called "Grassroots Sports Marketing." To promote the products or services, the companies and associations use different channels such as sponsorships of teams or athletes, television or radio advertisement during the different broadcast sports events and celebrations, and/or advertisement on sporting venues. “Street marketing of sport” which considers sport marketing through billboards on the street and also through urban elements (street lighters and sidewalks, etc.) to help promote and gain publicity during major worldwide sporting events such as the Football World Cup, the Olympic Games, the Super Bowl or the Winter Olympic Games.

One element that sport marketing takes advantage of is that athletes tend to be brand loyal and fans tend to be loyal to their favorite athletes and teams. This can be recognized through the contracts players and athletes sign with sports companies in which they get paid to wear or use their products in each game or sporting event. By doing so, the players and athletes and also their fans develop a loyalty to the products for a longer time

Benefits of Sport Marketing

List of Best International Conferences:

Sports Medicine and Fitness Conference

April 18-20, 2016 Dubai, UAE

Physical Medicine & Rehabilitation Conference and Exhibition

August 25-27, 2016 Philadelphia, USA

Novel Physiotherapies Conference and Expo

June 9-11, 2016 London, UK

Translational Medicine Conference

October 26-28, 2015 Baltimore, Maryland, USA

Euro Health Care and Fitness Summit

September 26-28, 2016 London, UK

Weight Loss and Medicare Expo Meeting

September 19-21, 2016 Vienna, Austria

Public Health & Nutrition Congress

March 10-12, 2016 Madrid, Spain

Emergency Medicine Conference

March 29-31, 2016 Atlanta, USA

Obesity and Weight Management Conference and Exhibition

December 07-09, 2015 Atlanta, USA

Nanomedicine and Nanotechnology in Health Care Conference and Exhibition

July 25-27, 2016 Bangkok, Thailand

Health Economics Summit

July 25-26, 2016 Berlin, Germany

Health Informatics and Technology

June 27-29, 2016 New Orleans, USA

Molecular Medicine and Diagnostics Conference

September 26-28, 2016 Miami, USA

Global Respiratory and Pulmonologist Annual Meeting

November 17-18, 2016 Dubai, UAE

American Dental Congress

October 05-07, 2015 Philadelphia, USA

Computational Systems Biology

August 22-23, 2016, Philadelphia, USA

Bio Summit & Expo

October 10-12, 2016, Dubai, UAE

Plasma Physics Annual Meeting

November 16-20, 2015, Savannah, Georgia

European Plasma Physics Conference

22-26 June 2015, Lisbon, Portugal

Plasma Physics and Applications Conference

August 25 to 27, 2015, Shanghai, China

Fusion Nuclear Technology Symposium

September 14-18, Jeju Island, Korea

European Fusion Theory Conference

October 05-08, 2015, Lisbon, Portugal

Magnet Technology Conference

October 18-23, 2015, Seoul, South Korea

Stellarator-Heliotron Workshop

October 05-09, 2015, Greifswald

Association:

International Society of Arthroscopy, Knee Surgery and Orthopaedic Sports Medicine.

The International Sports Sciences Association (ISSA) USA

International Council of Sport Science and Physical Education (ICSSPE) Germany

Indian Association of Sports Medicine (IASM)

American Academy of Podiatric Sports Medicine

American Medical Societies for Sports medicine and The British Association of Sports and Medicine

Canadian Academy of Sport Medicine

World Institute of Sports Sciences (WISS), Florida

The South African Sports Medicine Association

California Association for Health, Physical Education, Recreation and Dance (CAHPERD)3.

The Association for the Advancement for Applied Sport Psychology

The European Federation of Sport Psychology

British Association of Sport and Exercise Science (BASES)

Brazilian College of Sport Science (CBCE)

Sport and Exercise Science New Zealand (SESNZ)

Sports Medicine Australia (SMA)

17 Japanese Association of University Physical Education and Sports

Centre for Orthopaedic Surgery, Switzerland

Abu Dhabi Knee & Sports Medicine Centre

UAE Football Association

Companies:

Active Implants

Aquatic Safety Concepts

Arthrex

Biomet

Ceterix Orthopaedics

DePuy Mitek, Inc.

Flexion Therapeutics

GE Healthcare

Kinematix

Medtronic

Nike Sports Research Lab

NuOrtho Surgical, Inc.

Reebok

RTI Surgical

Smith & Nephew

Stryker

Tenex Health

Xsens

Zensorium

ZetrOZ

International Conference on Sports Medicine and Fitness which is to be held during March 23-25 2015, Chicago, USA sportsmedicine2015

This page will be updated regularly.

This page was last updated on April 19, 2024

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Sports Marketing

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