OMICS International

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Digital Marketing


As per available reports about 05 relevant journals, 02 Conferences, 05 Workshops are presently dedicated exclusively to Digital Marketing.

The Digital marketing is the engine that drives today’s business, big or small. Effective digital marketing is the marketing that bridges electronic technology with psychology in the marketplace. In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.

OMICS International Organizes 1000+ Global Events every Year across USA, Europe & Asia with support from 1000 more scientific societies and Publishes 700+ Open access journals which contains over 100000 eminent personalities, reputed scientists as editorial board and organizing committee members. The conference series website will provide you list and details about the conference organize worldwide.

Scope and Importance:

Digital Marketing Conference provides the scope for opportunities to learn progressed by academicians. Digital Marketing Conference offers excessive quality content to suit the diverse professional development all over the globe. It is a perfect platform to discuss the current discoveries and developments in the field of Digital Marketing.

The marketing industry is undergoing a fundamental transformation. Consumers and businesses are increasingly shifting their attention to digital marketing strategies. To succeed today, companies must connect with customers and other businesses through digital channels and must adjust their marketing mix accordingly.

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Market Analysis:

As per the market reports the researchers estimate that the global market  will grow to $578 billion in 2015 coming to ad spending growth of 4.9% for 2015 and 5.6% for 2016.online ad spending for 2015 (including online and mobile platforms), up from $37.3 billion for 2012. Online advertising spending in 2015, at $145 billion, will account, for 27% of all ad media spending worldwide.

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This page was last updated on 14th Sep, 2015

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