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Consumr Behaviour


Consumer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Research has shown that consumer behavior is difficult to predict, even for experts in the field. Relationship marketing is an influential asset for customer behavior analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalization, customization and one-to-one marketing. Social functions can be categorized into social choice and welfare functions. There are six stages of the Consumer Buying Process which leads to consumer buying decision Process (for complex decisions). Actual purchasing is only one stage of the process. Not all decision processes lead to a purchase. All consumer decisions do not always include all 6 stages, it is determined by the degree of complexity. The six stages are: 1. problem recognition i.e. awareness of need-difference between the desired state and the actual condition. 2. Information search-internal search, memory, external search if you need more information. 3. Evaluation of Alternatives--need to establish criteria for evaluation, features the buyer wants or does not want. Rank/weight alternatives or resume search. May decide that you want to eat something spicy, indian gets highest rank etc. If not satisfied with your choice then return to the search phase. Can you think of another restaurant? Look in the yellow pages etc. Information from different sources may be treated differently. Marketers try to influence by "framing" alternatives. 4. Purchase decision--Choose buying alternative, includes product, package, store, method of purchase etc. 5. Purchase--May differ from decision, time lapse between 4 & 5, product availability. 6. Post-Purchase Evaluation--outcome: Satisfaction or Dissatisfaction. Cognitive Dissonance, have you made the right decision. This can be reduced by warranties, after sales communication etc. After eating an indian meal, may think that really you wanted a chinese meal instead. The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how the psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers); The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and • How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer

Around 10 conferences are going to be held all over the globe. Some of the conferences are like Work shop on consumer behavior and payment choice and International Conference on Marketing & Consumer Behaviour and 2nd International Conference on Business Economics and Management.The associations related to consumer behaviour are International Conference on Marketing & Consumer Behaviour and Indian Institute of Management and 2nd International Conference on Business Economics and Management.

OMICS Group International, the World’s leading open access publisher and scientific events organizer label its presence in the history of publishing by successfully operating 300 Scientific Open Access journals with the support of 25,000 Editorial team and patronage from more than 3 million readers across the globe. Also it fruitfully organizes more than 100 International conferences a year with the presence of distinguished scientists, business delegates, young and talented researchers and student communities representing more than 30 countries where they are able to discuss their research work in the form of oral and poster presentations. These international events planned throughout the year include symposiums, workshops , exhibitions, B2B and scientific partnering meetings organized on specific topics related to the theme of the conference. OMICS Group International signed agreement with more than 100 scientific associations and societies towards a development initiative in the field of science & technology.

Related conferences

International Conference on Marketing & Consumer Behaviour
10th Circle International Conference Workshop on Consumer Search
Autumn Consumer fair 2014
International Congress on Contemporary Management & Marketing (ICCMM 2014)
Consumer Returns 2014
2nd Asia-Pacific Conference on Management and Business (APCMB 2014)
Internet Retailing Conference 2014
Asia Conference on Economics & Business Research
International Congress on Business Management

Associations and Societies

Consumer protection association
American Marketing Association
National Association of State Administrators of Family and Consumer Sciences

This page will be updated regularly.

This page was last updated on 23rd Sep, 2014

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