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OMICS International OMICS International has 1087 Open Access Articles, 2934 Conference Proceedings, 18 Journals, 671 National Symposiums, 20 Upcoming Conferences, 5 e-Books, 2 e-Book Chapterson Food marketing.
Food Marketing brings together the producer and the consumer. It is the chain of activities that brings food from “farm gate to plate.” The marketing of even a single food product can be a complicated process involving many producers and companies. For example, fifty-six companies are involved in making one can of chicken noodle soup. These businesses include not only chicken and vegetable processors but also the companies that transport the ingredients and those who print labels and manufacture cans. The food marketing system is the largest direct and indirect nongovernment employer in the United States.
Promoting a food to consumers is done out of store, in store, and on package. Advertisements on television and in magazines are attempts to persuade consumers to think favorably about a product, so that they go to the store to purchase the product. In addition to advertising, promotions can also include Sunday newspaper ads that offer coupons such as cents-off and buy-one-get-one-free offers.
OMICS International organizes 1000+ Global events every year across the Globe. OMICS International Agri, Food & Aqua Conferences is a hub which covers the innards of Agriculture, Food and aquaculture sciences which serves as a major platform for the transfer of scientific knowledge through which are arranged parallel to the scientific-sessions.
Scope and Importance:
The global food and beverage industry is growing at 3.5% a year and is expected to be worth more than US$7 trillion by 2014. Key trends for new product development are in health, convenience, naturality and sustainability. New foods based on fruits and vegetables fulfill many of the demands of the premium consumer. The intrinsic “health halo” of natural produce make ingredients derived from fruits and vegetables highly sought after in the global marketplace. The market for functional foods – foods that offer benefits beyond basic nutrition – is one of the fastest growing segments of the global food industry. Foods and beverages that offer validated health claims account for around US$25 billion of global sales, he wider functional food market, including rehydration and sports drinks and foods with softer health claims, is estimated to be worth around US$200 billion.
The global population is growing at a rate of 1.14% and the increasing calorie intake per capita is leading to substantial increase in the global food production. Growing urbanization and changing lifestyles are driving demand for convenience and packaged foods. The packaged food industry recorded US $2.4 trillion in retail sales for the year 2014. In the processed and packaged foods, ensuring food safety and quality starting from transportation to farm to fork and storage facilities is a major concern. To meet this demand, food additives are used. Food additives which are used to enhance the taste, color, texture of food, same time maintaining the freshness and nutritional content, are expected to cross US $50 billion by 2020; growing at a CAGR of 5.5% from 2015 and 2020. Food enzymes are major food additives which convert complex molecules into simpler ones in our diet. The food enzymes market in Europe was valued is expected to reach US$ 2695 million by 2020, with a CAGR of 8.1% for the forecast period of 2015-2020. The Asia-Pacific base oil market is estimated to register a CAGR of 3.5% between 2015 and 2020 and the demand is estimated to reach 25,226.5 KT by 2020. The market for functional food ingredients is estimated to reach $2.5 Billion, growing at a CAGR of about 6% from 2015 to 2020.
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This page was last updated on 11th Sep, 2015
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